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Case Study: The Rise of a Successful Blogger

 Case Study: The Rise of a Successful Blogger 1. Background Ananya, a 24-year-old economics graduate from Delhi, had always been passionate about writing and explaining complex topics in a simple way. In 2021, she started a blog named “EcoSimplified” to share her knowledge about economics, finance, and current affairs. 2. Initial Challenges Low Traffic: In the first 3 months, her blog barely had 50 visitors. Content Consistency: Balancing studies, part-time work, and blogging was tough. SEO Knowledge Gap: She didn’t know how search engines worked, so her posts were not ranking. 3. Strategy Adopted 1. Niche Selection – She focused only on economics for students and UPSC aspirants instead of writing random topics. 2. SEO & Keywords – Learned basic SEO (keywords, meta descriptions, backlinks). 3. Consistency – Posted 2 quality articles per week. 4. Social Media Promotion – Shared her posts on LinkedIn, Telegram groups, and Instagram reels. 5. Engagement – Replied to comments and e...

Impact of GST on MSMEs in India

Impact of GST on MSMEs in India



Background

In July 2017, India implemented the Goods and Services Tax (GST) to simplify the indirect tax system and create a unified national market. While GST brought transparency and improved compliance, it also posed challenges for small businesses, especially Micro, Small and Medium Enterprises (MSMEs), which account for over 30% of India’s GDP and employ more than 110 million people.


Problem

Before GST, many MSMEs operated in the informal sector with minimal tax compliance. The GST system required:


Digital record-keeping


Monthly/quarterly tax filings


E-invoicing for certain turnover brackets



For small firms with limited resources and digital literacy, this increased compliance burden led to higher operational costs and, in some cases, temporary disruptions in business.


Policy Response

To ease the transition for MSMEs, the government introduced measures such as:


Composition Scheme: Allowing small businesses with turnover up to ₹1.5 crore to pay tax at a fixed lower rate with quarterly returns.


GST rate rationalisation: Reduction in rates for essential goods and services.


Simplified returns filing through the GST portal.



Outcome


Positive: Over time, formalisation increased; MSMEs gained access to formal credit as GST records served as proof of turnover.


Challenges: Many micro enterprises still struggle with digital compliance and the working capital lock-in due to delayed input tax credit refunds.



Economic Insight

This case highlights the trade-off between formalisation benefits and compliance costs. It also shows how policy design must balance efficiency with ease of doing business for small-scale units.



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